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“Customer experience is everything. Putting customers at the heart of all you do is a pre-requisite for long term business profitability and sustainability”, said Martin Newman, one of the world’s foremost experts on Customer-centric transformation.

Martin Newman was the keynote speaker at an event “Supercharge your business”, which was hosted by RCB Bank and Global Blue, aiming to add value by giving distinguished business partners and clients new insights into how to continue growing their business and exceed customers’ expectations.

The strategic partnership of RCB Bank and Global Blue involves offering Dynamic Currency Choice (DCC) and Tax Free Shopping services to their merchant partners in Cyprus for servicing their international shoppers.

In his welcoming speech, Harry Xenophontos, Head of Acquiring and Digital Payment Services, RCB Bank said that this collaboration is part of a wide range of ambitious projects aiming to better service the local market. “This May marks 2 years exactly after the first few pilot merchants trusted RCB’s POS terminals. Since then we have been constantly adding new features, making this product unique and one of the most competitive in the market”, Xenophontos said.

Chrystalla Panayiotou, Managing Director Global Blue Cyprus said that this year, Global Blue marks its 39^th year as the leader in Tax Free Shopping Services. “We pride ourselves on creating value for our retailers and giving the best shopping experience to our tourists, which is further enhanced through our collaboration with RCB Bank, now also making available to our merchants our Tax Free Shopping solutions and DCC on RCB payment terminals”, Ms. Panayiotou said.